IDENTITY

Paul Jerinkitsch Imaging

DESIGNED AT

The Office of Gilbert Li

CREATIVE DIRECTOR

Gilbert Li

DESIGN DIRECTOR

Alina Skyson

DESIGNER

Konor Abrahams








Paul’s a really good retoucher who makes your images look amazing in whichever context they’re intended for. The identity is a straightforward representation of this, by changing the dots in the monogram/logotype to circles and squares—referencing the lines blurred between dots and pixels.