Visual Identity for
Patel Brown
Patel Brown
Designer at
The Office of Gilbert Li
Creative Director
Gilbert Li
Design Director
Designer
Project Photography
Our studio positioned Patel Brown in a way that feels familiar, yet fresh within the world of art galleries. The identity does not shy away from playfulness and colour, but lives within a bold modernist attitude.
Not often do you see a gallery owned by two partners. It’s common to see a singular name at the entrance of a gallery. We took inspiration from this, and the mirrored forms of “p” and “b” to create a bold monogram that can build recognition for years to come. The form we created spotlights the partnership, but also creates a sense of entwining, emphasizing the importance of collaboration and community that Patel Brown strives for.
The simple forms of the monogram made for a seamless secondary logo for the gallery shop, which we rebranded as Patel Brown Ltd, or PBL for short.
The Office of Gilbert Li
Creative Director
Gilbert Li
Design Director
Alina Skyson
Designer
Konor Abrahams
Project Photography
Paul Weeks
Our studio positioned Patel Brown in a way that feels familiar, yet fresh within the world of art galleries. The identity does not shy away from playfulness and colour, but lives within a bold modernist attitude.
Not often do you see a gallery owned by two partners. It’s common to see a singular name at the entrance of a gallery. We took inspiration from this, and the mirrored forms of “p” and “b” to create a bold monogram that can build recognition for years to come. The form we created spotlights the partnership, but also creates a sense of entwining, emphasizing the importance of collaboration and community that Patel Brown strives for.
The simple forms of the monogram made for a seamless secondary logo for the gallery shop, which we rebranded as Patel Brown Ltd, or PBL for short.
