Visual Identity for

The Frederick

Designed at

Blok Design

Creative Director
Vanessa Eckstein

Creative Producers
Crystal Basaez, Kevin Boothe

Designers
Konor Abrahams, Chris Jessop, Lorenzo Tre








The Frederick—a new bar and grill in the heart of Toronto's downtown—celebrates the spaces in which we gather and share. Drawing its name from the building's original architect, Frederick Henry Herbert—the visual language was developed to reflect the sophisticated yet unassuming atmosphere of the restaurant.
    Grounded in confidence, The Frederick moves effortlessly between contemporary boldness and timeless elegance, shaping a visual language that is refined yet playfully expressive.