IDENTITY

The Frederick

DESIGNED AT

Blok Design

CREATIVE DIRECTOR

Vanessa Eckstein

CREATIVE PRODUCERS

Crystal Basaez, Kevin Boothe

DESIGNERS

Konor Abrahams, Chris Jessop, Lorenzo Tre








The Frederick – a new bar and grill in the heart of Toronto's downtown – celebrates the spaces in which we gather and share. Drawing its name from the building's original architect, Frederick Henry Herbert – the visual language was developed to reflect the sophisticated yet unassuming atmosphere of the restaurant.
    Grounded in confidence, The Frederick moves effortlessly between contemporary boldness and timeless elegance, shaping a visual language that is refined yet playfully expressive.